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Buy the stock now, pay it down as it sells

Inventory Financing for Eau Claire, WI and Chippewa Valley Businesses

Inventory financing pays for goods before they sell and is normally secured by those same goods. As stock leaves the shelf, the balance comes down.

Wheatmead Funding connects you with lending partners; partners make credit decisions and set rates and terms.

Silver-haired yarn shop owner reviewing a red-cased tablet behind a white counter, shelves of yarn behind her
In short

Wheatmead Funding, a small-business funding broker in Eau Claire, Wisconsin, arranges inventory financing through lending partners. It funds a stock purchase ahead of sales, usually secured by the goods themselves and paid down as they sell. Partners review sales history, inventory records, supplier terms and existing liens.

At a glance
What it isMoney for stock, with that stock as security
RepaymentInstallments or as goods sell
SecurityUCC filing on the inventory
Eau Claire County, WI retail382 employer establishments (CBP 2023)
Watch forBlanket liens and aging-stock terms

How inventory financing works

A partner advances part of the cost of a stock purchase and takes the inventory as collateral. You repay in installments or as goods sell, depending on the structure. Because the stock secures the funding, partners care about how quickly it sells and what it would be worth if they had to recover it.

Partners typically file a UCC financing statement with the state to record their claim on the inventory. If an earlier lender already holds a blanket lien on all business assets, that filing may block a new inventory facility until the two lenders agree on priority.

An inventory financing example

Picture, as a hypothetical, an Eau Claire gift and home goods shop offered a discount for ordering a larger quantity before a product launch. Its cash covers a normal order but not the bigger one. An inventory facility pays the supplier, the shop sells through the order over the following months, and each sale pays the balance down.

  1. How quickly does this stock normally sell?
  2. Does the supplier discount outweigh the financing cost over that period?
  3. Can the shop carry the payments if sales are slower than planned?

If all three answers hold up, the order can pay for itself. If any one fails, a smaller order may be the wiser choice.

Floor plan financing requirements

Floor plan financing is inventory financing for high-value, serial-numbered items, where each unit is financed individually and paid off when it sells. Partners usually require regular stock audits, a dealer or reseller agreement with the manufacturer, and prompt payoff of each unit when sold. It suits fewer, more expensive items rather than a shop full of small goods.

Inventory financing versus factoring

Inventory financing is secured by goods you have not sold yet. Factoring is a sale of invoices for goods already delivered, where a factor pays you part of the invoice value now and collects from your customer. A wholesaler that sells on 30- or 60-day terms might use both: inventory financing to buy stock, factoring to bridge the wait after delivery. Wheatmead Funding does not arrange factoring.

For recurring purchases of varying size, a business line of credit may be more flexible than a dedicated inventory facility.

Stock-heavy businesses in Eau Claire County, WI

Retail trade had 382 employer establishments in Eau Claire County in 2023, with 7,483 paid employees, and wholesale trade had 106 establishments (U.S. Census Bureau, County Business Patterns 2023). Another 760 retail businesses and 126 wholesalers in the county reported no paid employees in 2024 (U.S. Census Bureau, Nonemployer Statistics 2024); many of them still buy stock before they sell it.

Retailers are one of the two sectors with their own page here; see funding by sector for the full picture, the county business figures for local context, and all six structures if stock is only part of the need.

Inventory loans for a small business: what partners review

  • Sales history, ideally by product category.
  • A current inventory list with cost, quantity and age.
  • The supplier invoice or purchase order.
  • Existing liens on business assets.
  • Bank statements that match reported sales.

Each stage, from the first call to an offer, is laid out on how a request moves.

By Wheatmead Funding · Updated

Next to read

Other funding structures

How each of the other options is repaid or collected.

Working Capital

Short-term money for wages, a supplier bill or rent while receivables are still on their way in.

Business Term Loans

A single sum for a fit-out, a move or an expansion, paid back in scheduled installments over a set term.

Business Line of Credit

An approved limit you draw from when a bill arrives; repay it and the room opens again for the next one.

Equipment Financing

Loans, leases and equipment finance agreements for ovens, coolers, shelving, registers, tools and vans.

How to begin

How it works

You call, we shortlist, a partner reviews, you decide.

  1. Tell us the cost

    Call, or leave contact details in the short form and we phone you back. On that call we ask what the money will pay for.

  2. Hear the options

    We explain which structures suit that cost and what partners usually want to see.

  3. A partner reviews

    With your go-ahead, partners that offer that structure review the file and make their own decision.

  4. You choose

    Read any offer for its total cost and schedule. Saying no is always allowed.

How It Works

Questions From Owners

Short answers to what Chippewa Valley owners raise first.

Can a store in its first months finance stock?

It is harder without sales history, because partners judge how fast stock will sell. Some partners consider supplier terms and the owner's experience.

Does inventory financing work for online sellers?

It can, if the seller has a sales record and controls its stock. Partners may want platform sales reports alongside bank statements.

What is a UCC filing?

A public notice that a lender has a security interest in business assets, such as inventory. It is filed with the state and released when the debt is paid.

What if the stock does not sell?

You still owe the balance. Some agreements require extra payments if inventory ages beyond a set period, so read the curtailment terms.

How does stock financing differ from a credit line?

Not quite. Inventory financing is tied to specific goods; a line of credit is a general limit for any business cost.

Another question? Wheatmead Funding in Eau Claire, WI takes calls at (534) 202-5331.

Chippewa Valley towns

One address in Eau Claire, WI; owners in nearby Wisconsin towns reach us by phone and online.

Say What It Pays For and We Handle the Rest

Phone (534) 202-5331, or send the short form. Describe the cost, and we will tell you which options deserve a closer look and which do not.